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Chapter 2 of 6

Yield: current vs. on cost

Yield turns a payout into a percentage so you can compare stocks — and there are two kinds worth knowing.

Current yield is the annual dividend divided by today's price — what a new buyer earns now. Yield on cost divides the same dividend by what you originally paid, so as a company raises its dividend over the years, your yield on cost climbs even though the current yield stays roughly flat.

Yield on cost rising over time as the dividend grows.
Yield on cost rising over time as the dividend grows.

A very high current yield can be a warning, not a bargain — it often means the price fell because the market doubts the payout.

Key terms

Current yield
A stock's annual dividend divided by today's share price — what a new buyer would earn right now.
Yield on cost
Your annual dividends from a holding divided by what you originally paid for it — so a growing payout keeps lifting your yield on cost even as the share price climbs.
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