CLX Clorox Company (The)
Consumer Defensive · Household & Personal Products
108.25
+0.51%
About the company
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
52-week range
Dividend deep dive
The Clorox Company, operating in the Household & Personal Products industry within the Consumer Defensive sector, currently shows a dividend yield of 5.16%. This yield is notably higher than its 5-year average of 3.21% and its 5-year high of 3.82%, suggesting an undervalued status according to Yield Theory. Despite this, its dividend safety is currently rated as 'watch'. Clorox has been a consistent dividend payer over several decades.
Dividend history
Clorox has maintained a dividend increase streak for 23 consecutive years, earning it a 'contender' designation within the CCC framework. The company's 3-year dividend compound annual growth rate (CAGR) stands at 1.68%, while its 5-year CAGR is 2.54%. Annual dividends per share have steadily risen from $2.90 in 2014 to $4.84 in 2024, with a projected annual dividend of $4.92 for 2025. This consistent growth profile reflects a commitment to shareholder returns over more than two decades.
Dividend safety
The dividend payout ratio for Clorox is 80.65%, based on an annual dividend of $4.96 and EPS of $6.15, indicating a large portion of earnings is dedicated to the dividend. Leverage appears elevated, with a debt-to-equity ratio of 4876.087.
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AI-generated from Quantic's dividend data · Updated 17 Jul 2026 · Information, not financial advice.
Price history
Dividend profile
Yield band A stock's current dividend yield shown against its own range over the past five years — the low, average and high. Near the high end the shares look relatively cheap for the income they pay; near the low end, relatively expensive. It's the picture behind Dividend Yield Theory. Learn more → (5-year)
Payment calendar
Dividend history
Per-share dividend by year
Debt & leverage
Latest reported balance-sheet figures.
Held by 3 investors
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